Covid has caught all firms – big and small – unprepared. And, nobody could have prepared for an event like this. That doesn’t mean nobody can deal with it. It is clear that the impact will last at least a few quarters and that firms are in for tough times. Quite a few will witness survival threat but a smart few will see an opportunity in all this, to re-arrange the industry league tables.
How can firms use these tough times to leapfrog ahead and what is the CFO’s role in this? How would and should a rock-star CFO contribute in these times?
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