CEO Portrait 2024 – COO or CEO? or just CEO?

How do Indian companies structure their CEO role? Discover the preferred architecture and reporting structures shaping leadership in India’s top companies.

infographic for CEO or COO? or just CEO blog

๐—›๐—ผ๐˜„ย ๐—ฑ๐—ผ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—–๐—˜๐—ข ๐—ฟ๐—ผ๐—น๐—ฒ?

๐—œ๐˜€ ๐˜๐—ต๐—ฒ ๐—–๐—˜๐—ข ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฒ๐—ฑ ๐—ฏ๐˜† ๐—ฎ ๐—–๐—ข๐—ข ๐—ผ๐—ฟ ๐—•๐—จ ๐—›๐—ฒ๐—ฎ๐—ฑ๐˜€? Or both? Or do all functions such as Sales & Marketing, Finance, and R&D report directly to the CEO?

๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ปย ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜„๐—ต๐—ฒ๐—น๐—บ๐—ถ๐—ป๐—ด๐—น๐˜† ๐—ฝ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฆ๐—•๐—จ ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ, ๐˜„๐—ถ๐˜๐—ต ๐Ÿด๐Ÿฌ% ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป ๐—ฆ๐—•๐—จ ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ. Typically, most companies have between 3-5 SBUs. And this is not just the large companies. Anecdotally, we see that our clients, as they approach the โ‚น3000-โ‚น5000 crore benchmark turnover, strongly prefer to have a BU structure, if they have not already pivoted to this structure earlier.

Of course, the nature of the industry plays a big role. For commodity firms, the threshold might be higher, while for firms with specialized or technical products, the threshold might be lower. However, ๐˜๐—ต๐—ฒ โ‚น๐Ÿฏ๐Ÿฌ๐Ÿฌ๐Ÿฌ-โ‚น๐Ÿฑ๐Ÿฌ๐Ÿฌ๐Ÿฌ ๐—ฐ๐—ฟ๐—ผ๐—ฟ๐—ฒ ๐˜€๐—ฒ๐—ฒ๐—บ๐˜€ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐—ฎ ๐—ด๐—ผ๐—ผ๐—ฑ ๐—ฟ๐˜‚๐—น๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐˜‚๐—บ๐—ฏ.

Within a BU structure, firms seem to be divided on how much the BUs should control. Some 32% of the companies have ๐—ฏ๐—ผ๐˜๐—ต ๐—ฎ ๐—–๐—ข๐—ข ๐—ฎ๐—ป๐—ฑ ๐—•๐—จ ๐—ต๐—ฒ๐—ฎ๐—ฑ๐˜€, meaning the SCM & Operations are centralized, with the BUs largely running the commercial function. Most of the firms (48%), however, seem to be folding the important commercial and operations functions within the BUs themselves.

We don’t have long-term data on how this has evolved over time, but as we engage with promoters to help them find CEOs for their newly established BU structure, we sense a preference for folding as much within the BUs as possible and holding them accountable.

Interestingly, in one case, the client took a geography-based approach (US and Non-US business) for creating the SBUs, while in another, the client took the product group approach (commodity and specialty).

๐—ก๐—ผ๐˜๐—ฒ: ๐™๐™๐™š “๐˜พ๐™€๐™Š ๐™‡๐™–๐™ฃ๐™™๐™จ๐™˜๐™–๐™ฅ๐™š 2024” ๐™จ๐™š๐™ง๐™ž๐™š๐™จ ๐™ž๐™จ ๐™—๐™–๐™จ๐™š๐™™ ๐™ค๐™ฃ ๐™–๐™ฃ ๐™–๐™ฃ๐™–๐™ก๐™ฎ๐™จ๐™ž๐™จ ๐™ค๐™› 100 ๐™„๐™ฃ๐™™๐™ž๐™–๐™ฃ ๐™˜๐™ค๐™ข๐™ฅ๐™–๐™ฃ๐™ž๐™š๐™จ ๐™–๐™˜๐™ง๐™ค๐™จ๐™จ 20 ๐™จ๐™š๐™˜๐™ฉ๐™ค๐™ง๐™จ ๐™˜๐™ค๐™ซ๐™š๐™ง๐™ž๐™ฃ๐™œ ๐™—๐™ค๐™ฉ๐™ ๐™ข๐™–๐™ฃ๐™ช๐™›๐™–๐™˜๐™ฉ๐™ช๐™ง๐™ž๐™ฃ๐™œ ๐™–๐™ฃ๐™™ ๐™จ๐™š๐™ง๐™ซ๐™ž๐™˜๐™š๐™จ. ๐˜ผ๐™ฃ๐™–๐™ก๐™ฎ๐™จ๐™ž๐™จ ๐™ž๐™จ ๐™—๐™–๐™จ๐™š๐™™ ๐™ค๐™ฃ ๐™ซ๐™š๐™ง๐™ฎ ๐™™๐™š๐™ฉ๐™–๐™ž๐™ก๐™š๐™™ ๐™–๐™จ๐™จ๐™š๐™จ๐™จ๐™ข๐™š๐™ฃ๐™ฉ๐™จ ๐™ค๐™› ๐˜พ๐™€๐™Š๐™จ, ๐˜พ๐™๐™Š๐™จ, ๐™–๐™ฃ๐™™ ๐™ฉ๐™๐™š ๐™š๐™ฃ๐™ฉ๐™ž๐™ง๐™š ๐˜พ๐™“๐™Š ๐™ฉ๐™š๐™–๐™ข, ๐™˜๐™ค๐™ซ๐™š๐™ง๐™ž๐™ฃ๐™œ ๐™ฃ๐™š๐™–๐™ง๐™ก๐™ฎ 1100 ๐™ก๐™š๐™–๐™™๐™š๐™ง๐™จ.

๐—ก๐—ฒ๐˜…๐˜ ๐˜‚๐—ฝ: “Professionalization of the Indian CEO role”

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Anu graduated from DU and subsequently completed her full-time MBA from IMI. Post her MBA, she worked in sales in the BFSI space, with ICICI Lombard, Principal Asset Management, DSP Blackrock and Edelweiss, across bancassurance, and institutional sales. Later, she worked in the start-up space, while pursuing and completing the Master's in Business Law from National Law School. At Resource Bridge, Anu is a Sr Associate in the CEO Practice and has worked closely with Ram on key mandates.


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Ram is currently the Leader for the CEO Practice and also the Managing Partner of the firm. Ram is an Engineer-turned (BE Mechanical, MS Industrial) MBA from IIM Ahmedabad, and brings with him 7 years in corporate, 14 years in top-tier consulting and 10 years in executive search. He was last the leader for Life-sciences at Monitor Group and prior to that, headed IMS Consulting and AT Kearney, starting his career with Ashok Leyland. Brings extensive experience in automotive and healthcare/life-sciences space.


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Dhanlaxmi is a CA and ICWA from Mumbai, and brings with her extensive experience as a practicing chartered accountant, serving clients across industries. Alongside, she also served as a visiting faculty in several institutions. At Resource Bridge, Dhana is an Consultant in the CFO Practice, where she has worked with Saroja on several of the key CFO mandates.


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Saroja is a merit-ranking ICWA and is the Lead for the CFO Practice. Coming from an industrial family, she initally worked in the family business focused on automotive forgings. Later, she set up Resource Bridge along with Ram and grew it from infancy. Just over the last few years, she has led 40+ CFO engagements for a variety of clients, and has one of the best networks within the CFO Community, not only in India but outside too. She brings extensive experience in Retail, FMCG and Manufacturing sector.


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Rachana is an MBA with prior work experience at Reliance Industries for 8 years. In her last role at Reliance, Rachana was the Product Manager for theย  $55M Benzene and Xylene portfolio, with responsibility over sales, commercial and client management. Later she was at Sizer Metals, a base metal trading firm, working on hedging, supply chain and account management. At Resource Bridge, she is a Sr Associate in the CFO Practice and has worked with Saroja, the CFO Practice Lead, in delivering key mandates.


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Mona leads the BD & New Client Engagement function at Resource Bridge and is responsible for all client development activities for the firm. She comes from a marketing and brand promotions background, having worked in the marketing function at Matsushita. Mona has done her full-time MBA.


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