The client is one of the most well-known names in the Indian retail sector, with a presence across multiple formats and content. While their fashion, home decor and other formats were well established and leaders in the respective spaces, their entertainment division was a follower in the space and smaller than its competitors. The client wanted to hire a CEO to drive growth and transform the division.

The client desired to hire the CEO from any consumer-driven space, including FMCG, retail or entertainment, as long as the person brought prior experience in transforming and turning around, including coming up with a broad strategy and ensuring its implementation over years to deliver the results.